Include your main keywords in image alt text (ALT)
Google cannot see the content of an image. Rather, it
uses metadata such as image file name and image alt text (ALT) to determine an image's
content.
Text is used in HTML code to describe the appearance
and function of an image on a page.
As a general rule of thumb, alt text's best practice
is to keep it descriptive using enough of the main keywords you target.
Simultaneously, make sure you don't stuff it with keywords to avoid penalizing
your site.
Image SEO isn't just about adding alt text. Using and
optimizing images helps improve the user experience by providing smooth,
easy-to-read content, resulting in improved site performance in search engines.
Use canonical URLs to avoid duplicate content issues
You should always make sure to crawl your website and
remove duplicate content on your site.
You should never intentionally post existing content
on other sites or other pages of your site.
Like WordPress and Joomla, some CMS can also cause
duplicate pages, especially if a page is accessible through multiple
menus.
Several tools can help you detect duplicate content on
your site.
The tools that we have listed previously, like SEMrush
and Ahrefs, can help you analyze and fix duplicate content issues on your site.
That said, there are times when duplicate content on
your site cannot be avoided. In such cases, use canonical URLs.
Canonical URLs are useful when you are replicating a
blog post from one website to another. They are especially useful if you are
managing an eCommerce website with hundreds of identical pages.
To avoid content duplication and a Google penalty,
configure a canonical URL using the rel-canonical tag. You can add the
rel-canonical tag through the Yoast SEO plugin if you are using WordPress.
Just go to advanced settings on Yoast, then go to
Canonical URL and enter the URL of the original article.
Install an SSL certificate for your website
Google confirmed in 2014 that SSL certificates (HTTPS)
are now a ranking signal. Today that is no longer an option. If your site is
not secure, do not delay in doing so. The majority of hosts offer the
certificate for free with your hosting.
Test and repair Google Search Console crawl errors
Check for crawl errors in Google Search Console
regularly and fix them quickly as these are serious technical SEO issues that
can hurt your website performance and hurt your search engine rankings.
Google Search Console offers you a variety of features
allowing you to indicate technical problems related to your sites such as
non-existent pages (404), internal and external links with anchors, pages not
suitable for mobiles, problems with structured data, the loading time of your
pages and the problems related to the user experience in general (and recently
Essential Web Signals which will become a ranking factor in 2021).
Find and fix broken links on your site
Broken links are not only bad from a technical SEO
standpoint, but they can also hurt your site's user experience. You wouldn't
want one of your readers to land on a "404 Not Found" page. It just
created a bad first impression, and the user may never come back to your site
again.
This is why you should regularly check for broken
links on your site and fix them as they appear.
Most CMS offers you tools to detect problem pages.
For example, the Joomla CMS offers you a Redirect
plugin that displays all the broken links.
For WordPress, you can use the free Broken Link
Checker plugin. In the Google Search Console, review and repair crawl errors.
You will receive email notifications when the plugin finds broken links on your
site, and you can fix them quickly.
Tips and bonus resources for technical SEO
Technical SEO is a huge topic that requires constant
diligence and updating. While we continue to update this article to provide you
with more in-depth technical SEO information, here are a few more tactics you
can use to optimize your site's technical SEO:
Using Google AMP - The Accelerated Mobile Pages stands
for AMP. These pages are designed to load very quickly on mobile devices. While
Google hasn't advertised AMP as a search engine ranking signal, Google has
pushed publishers to use AMP. If you are a WordPress user, it is super easy to
implement AMP. Download the Google AMP plugin, and you are ready to go (With
the arrival of page/user experience as a ranking factor in 2021, the future of
AMP may change).
Use Schema.org structured data
Check and minimize the number of 301 redirects for
your site: You can use a SEMrush or Broken Link Checker tool to check and
reduce the number of 301 redirects on site.
Always prefer subfolders sub-areas: It is a long
debate, but most SEO experts agree that the subfolders rank better in the SERP
as subdomains. Google's advice for webmasters has covered this time and time
again.
Looking for the best SEO services, it will be best to
contact a Digital
Marketing Company In Pakistan.
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