The need to be present on the web does not always seem obvious to some health professionals.
Many claim the lack of
time and unnecessary work overload or do not see any interest in it.
This analysis is
contradicted by a survey that indicates that 59% of French people use the
internet to carry out medical research.
Why create a website for healthcare professionals?
Today, the general
public carries out almost all their research on the net before taking action,
whether it is a question of buying a car, reserving a place for a show, or
making an appointment with the doctor.
Therefore, your
presence on the net is essential if you want people who do not know you to
discover you one day.
And even when your
patients recommend you to their loved ones, the latter will first carry out an
initial search on the internet.
If they don't find you
there, they certainly won't cross your doorstep, preferring a competitor
present on the net with his website.
Thus, in addition to
ensuring your visibility, a website brings credibility to your practice.
Essential content for your website
Beyond the neat,
sober, even refined appearance, which befits a medical activity, your
professional website must, above all, be practical and easy to use.
The user must be able
to quickly find the information necessary for his decision-making.
This information must
be related to your professional activity. So there you will find:
- Your specialty
You are a general
practitioner, dentist, cardiologist, orthopedic surgeon, etc. Do not maintain
any ambiguity on this subject.
- Information on pathologies / treatments
These contents will
allow you to appear when Internet users inquire about these subjects in the
search results.
- Your closing times and dates.
This will prevent the
patient from discovering only at the last minute that you are absent during the
Christmas period, for example.
- Your mailing address
Provide a Google Map
that will help locate you.
- Your fees and services
To avoid unpleasant
surprises, and therefore bad impressions, at the last minute. Especially when
we know the propensity of dissatisfied Internet users to then pour out on the
net!
- Your telephone number and a contact form
A contact form can
always replace the e-mail address.
Don't forget to
include an "About" section that will introduce you and your practice.
Present your diplomas,
and talk about your experience and your references.
In general, this will
have the effect of reassuring potential patients.
Health professional, who to call for your website?
Creating a
professional healthcare
website design is not always within everyone's reach, and even less so
for health professionals, whose time is already very busy with daily tasks.
Calling on a company
specializing in digital communication can therefore be very beneficial.
It saves time and
allows you to have high demands on the quality of your website.
For those who have
time, it is possible to personally take care of creating his site via CMS, site
editors, and other solutions intended for laymen. However, the results in terms
of SEO will probably not be as good as going through a professional / an agency
whose job it is
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